GEORGETOWN, KENTUCKY, (June 3, 2010) — The Insurance Institute for Highway Safety (IIHS) has announced that the 2010 Highlander and Venza have each earned “Top Safety Pick” status.
The “Top Safety Pick” is the highest safety designation awarded by the IIHS. To qualify for the award, a vehicle must earn the highest rating of “good” in the IIHS’ front, side, rollover, and rear impact tests and be equipped with electronic stability control. The IIHS testing was made more stringent in 2010 with the addition of the rollover test.
To earn a “good” rollover rating, a roof must be able to support the equivalent of four times the vehicle’s weight compared with the current federal standard of 1.5. In the IIHS testing, the Highlander roof withstood a force equal to 4.74 times its vehicle weight. The Venza’s roof withstood 4.70 times its vehicle weight.
The IIHS is an independent non-profit research and communications organization funded by auto insurance companies.
All Toyota models meet or exceed the safety requirements of the federal government and the National Highway Traffic Safety Administration (NHTSA).
Toyota (NYSE:TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants. There are more than 1,400 Toyota, Lexus and Scion dealerships in the U.S. which sold more than 1.77 million vehicles in 2009. Toyota directly employs nearly 34,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals nearly $25 billion.
Toyota Motor Manufacturing, Kentucky, Inc.