Georgetown, Kentucky, (June 23, 2013) — Symbolizing the breadth of Toyota’s contributions in Kentucky is a new TV commercial from the manufacturer, set to make its broadcast debut on June 24. The company’s commitment to community is embodied in a locally- produced premium leather Avalon seat, featured throughout the commercial in familiar community settings.
Two 15-second TV spots are part of the automaker’s “Part of the Community” integrated advertising campaign, and will air across multiple media platforms, including local television networks, digital radio and online.
The campaign also includes a social media element. People who visit Toyota and take a plant tour can have their photo taken with the seat, to be posted on the plant’s Visitor Center Facebook page. Additionally, the seat travels to Lexington Legends baseball games and other community events with the Toyota ‘Street Team’, or company ambassadors who snap photos for Toyota’s social media pages and offer incentives that promote social engagement with the brand.
One incentive is a chance to win a deluxe suite package for the August 8th Lexington Legends game. Fans of the Georgetown manufacturer’s Facebook page are eligible for the drawing, which runs until August 1st. To learn more, visit www.facebook.com/VisitToyotaKy.
“By providing quality jobs for thousands of hardworking folks and building strong relationships with our great local nonprofit organizations, we’re doing our part to make life better in Kentucky’s communities,” said Rick Hesterberg, Manager of Toyota’s External Affairs department. “This campaign is a fun, relatable way to share our story and demonstrate Toyota’s continued commitment to our state.”
To view the commercial, go to http://www.youtube.com/user/ToyotaKentucky/videos.
Toyota partnered with its Lexington-based advertising agency, Cornett-IMS, to create the multi-media campaign. Post Time Productions filmed both TV spots.
About Toyota Motor Manufacturing, Kentucky, Inc.
Toyota’s largest plant in North America, Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) started production in May 1988. The Georgetown, Ky. plant employs approximately 6,600 full time team members and represents a $6 billion investment. TMMK currently produces the Camry, Camry Hybrid, Avalon, Avalon Hybrid and Venza as well as four-cylinder and V-6 engines and other engine components. Annual capacity is 500,000 vehicles and 600,000 engines. Since 1987, TMMK has donated more than $44 million to non-profit organizations throughout Kentucky.
Toyota (NYSE:TM) established operations in North America in 1957. Toyota Motor Engineering & Manufacturing North America, Inc. supports 14 manufacturing plants. Toyota directly employs nearly 39,000 people in North America and its investment here is currently valued at more than $24.5 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals nearly $30 billion. Toyota currently produces 12 vehicles in North America, including the Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Sienna, Sequoia, Tacoma, Tundra, Venza and the Lexus RX 350. For more information about Toyota, visit www.toyota.com or www.toyotanewsroom.com.
Toyota Motor Manufacturing, Kentucky, Inc.