TORRANCE, Calif. (February 12, 2014) — Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2014 sales results of 159,284 units, a decrease of 4.3 percent from February 2013 on both a daily selling rate (DSR) and raw-volume basis.
Toyota division posted February 2014 sales of 140,429 units, down 5.8 percent year-over-year on both a DSR and raw-volume basis.
“February auto sales emerged from a chill in the second half of the month, poising the industry for a strong March,” said Bill Fay, Toyota division group vice president and general manager. “For Toyota, strong truck sales were a highlight this month, with RAV4 and Highlander posting best-ever February results.”
Lexus reported February sales of 18,855 units, an 8.7 percent increase on both a DSR and raw-volume basis.
"The luxury segment is off to a good start this year, showing across the board gains," said Jeff Bracken, Lexus group vice president and general manager. "The new IS continues to be one of the hottest cars in any segment, with sales more than doubling for the fourth straight month."
*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume
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