TORRANCE, Calif. (April 1, 2015) — Toyota Motor Sales (TMS), U.S.A., Inc., today reported March 2015 sales of 225,959, an increase of 4.9 percent from March 2014 on a volume basis. With one less selling day in March 2015 compared to March 2014, sales were up 9.1 percent on a daily selling rate (DSR) basis.
Toyota division posted March 2015 sales of 194,905, up 4.4 percent on a volume basis and 8.5 percent on a DSR basis
"Strong March sales capped the auto industry’s best first quarter in 13 years,” said Bill Fay, Toyota division group vice president and general manager. "Our pickups, SUVS and Sienna minivan all posted good gains in March and contributed to a record light truck first quarter. March was more than a truck story, however, as Camry and Corolla combined for sales of over 75,000.”
Lexus set a new March sales record of 31,054, up 8.6 percent from March 2014 on a volume basis and 13 percent on a DSR basis. The previous March record was set in 2007.
"We’re having a hard time keeping up with the demand for luxury utility vehicles,” said Jeff Bracken, Lexus group vice president and general manager. "Whether it’s the new NX or the segment leading RX, consumers are looking for utility to go with their luxury experience."
March 2015 Highlights:
*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.
About Toyota Motor Manufacturing, Kentucky, Inc.
Toyota’s largest plant in North America, Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) started production in May 1988. The Georgetown, Ky. plant employs about 7,000 full time team members and represents a $5.9 billion investment. TMMK currently produces the Camry, Camry Hybrid, Avalon, Avalon Hybrid and Venza as well as four-cylinder and V-6 engines and other engine components. Current annual capacity is 500,000 vehicles and 600,000 engines. Since 1987, TMMK has donated more than $45 million to non-profit organizations throughout Kentucky.
Toyota Motor Manufacturing, Kentucky, Inc.