Georgetown, Kentucky (July 29, 2015) — Toyota’s Ever-Better Expedition, the North American leg of a real-world global driving project, stopped in Georgetown today to visit team members at Toyota Motor Manufacturing, Kentucky, Inc. (TMMK).
The convoy of Toyota’s best-known models is being taken by Toyota engineers and other drivers on a 16,000-mile, 110-day trek across the continent. Their goal is to get out and experience in the real world the vehicles they design, engineer, manufacture and sell -- taking what they learn from the road as well as from customers to inspire and inform future generations of ever-better vehicles.
The Expedition is tackling some of the continent’s most challenging and inspiring driving environments, from California’s Death Valley in summer to the icy roads of Alaska in winter, as well as the streets of New York City and the highways, avenues and back streets that Toyota customers use every day. The Expedition is also visiting other Toyota manufacturing and research facilities and affiliates across the country.
“The Ever-Better Expedition embodies our passion for continuous improvement and sharing ideas so that we can deliver products that exceed our customers’ expectations,” said Jim Lentz, CEO of Toyota’s North America Region. “Findings from the Expedition will play an important role in the design and development of future Toyota vehicles.”
“One of the Expedition’s most important goals is to connect with Toyota team members in efforts to build ever-better cars and trucks for our customers,” said Wil James, president of Toyota Motor Manufacturing, Kentucky, Inc. “We take a lot of pride in knowing that two of the great cars we assemble in Georgetown- the Camry and Avalon- are making the 16-thousand mile journey across the continent, representing Kentucky craftsmanship at its best.”
In support of the North American Expedition, Toyota has launched www.ToyotaEverBetter.com, where visitors can follow the Expedition’s progress through the end of the year.
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.
Toyota Motor Manufacturing, Kentucky, Inc.