TORRANCE, Calif. (September 1, 2015) — Toyota Motor Sales (TMS), U.S.A., Inc., today reported August 2015 sales of 224,381 units, a decrease of 8.8 percent from August 2014 on a volume basis. With one less selling day in August 2015 than in August 2014, sales were down 5.3 percent on a daily selling rate (DSR) basis.
Toyota Division posted August 2015 sales of 190,894 units, down 10.5 percent on a volume and 7.1 percent on a DSR basis.
"Consumer confidence is at its highest level since January, despite predicted slower August industry sales,” said Bill Fay, Toyota Division group vice president and general manager. “For the Toyota Division, Tacoma and Highlander had their best sales month since 2003. In September, we are excited for the launch of the all-new Scion iM, iA and the 2016 Tacoma.”
Lexus reported August sales of 33,487 units, up 2.1 percent from August 2014 on a volume basis and 6.0 percent on a DSR basis.
"The luxury market continued its hot streak last month," said Jeff Bracken, Lexus group vice president and general manager. "In August, Lexus had a best-ever sales month, led by the all-new NX and RC."
August 2015 Highlights:
*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 30 million cars and trucks in North America (10 million+ in Kentucky), where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S., with 7,500 employed at our Georgetown, Kentucky plant). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. For more information about Toyota, visit www.toyotanewsroom.com.
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